Wednesday, April 09, 2008

APC Launches Energy Efficient Solutions Center in Singapore

APC, a global player in integrated critical power and cooling services, announces the first Energy Efficient Solutions Center in its new 25,000 square feet premises at Techpoint, Ang Mo Kio in Singapore. This is a significant step towards its expansion and commitment to energy conservation, and contributing towards the national aim of promoting an energy efficient Singapore.
According to Gartner, energy costs will emerge as the second-highest operating cost (behind labor costs) in 70 percent of existing data center facilities worldwide by 2009. Improper planning of energy management, especially for data centers, can dramatically increase operation costs, decrease performance of the facility, as well as increasing the risk of downtime.
APC has proven its commitment dership in energy efficiency initiatives by building the first-of-its-kind "APC Energy Efficient Solutions Center" in Southeast Asia. It enables business visitors and partners to have a practical "hands-on" experience and to easily visualize "what-if" design scenarios, taking into consideration factors such as power consumption, costs, expected hardware usage and current regulations, before committing to any IT infrastructure investment in their own companies.
The Solutions Center integrates various solutions from Schneider Electric companies including APC InfraStruXure data centre solutions, TAC building management system, Schneider Electric power monitoring system and CLIPSAL lighting control system.
George Kong, ASEAN Vice President, APC, said, "We look forward to bringing our expertise in building an energy efficient enterprise to companies in Southeast Asia through this Solutions Center. Our initiatives support the nation's drive to improve energy efficiencies, such as the Energy Efficiency Programme Office set up by the National Environment Agency in Singapore.
"The proof of the pudding is in the eating and we are providing the Solutions Center as a platform for companies to familiarize with advanced concepts in power and cooling management that will help them save energy costs by up to 30 percent and future-proof their hardware investments."The APC Energy Efficient Solutions Center is located within the new APC office, in the same building as its parent company, Schneider Electric. The new office is about half the size of a football field, and can accommodate more than 200 people.
The larger space enables APC to build a Solutions Center, dedicated to increasing the awareness and adoption of energy efficient systems for IT infrastructures in both local and foreign companies, especially data centers that demand high energy consumption due to power and cooling needs. According to IDC, over the next five years, the expense to power and cool the worldwide installed base of servers is projected to grow four times compared with the growth rate for new server spending. IDC expects server power and cooling costs to increase at an 11.2 percent CAGR to $44.5 billion over the forecast period. This expense is equal to 70 percent of the overall new server spending in 2010.
Some corporate customers in Singapore who are already partnering or working with APC and MGE to streamline their power and cooling at their data centers include Ascendas, Barclays, Credit Suisse, Daiwa Securities, Deutsche Bank, Lehman Brothers, Reuters, Sanofi Aventis, Sentosa Leisure Group and Tokyo Marine.

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