Darlene Snow has been appointed Executive Director of the Wind Energy Foundation, a Washington, D.C.-based organization founded in 2010 to educate the public about the benefits of wind power.
Bringing to the Foundation over 20 years of experience leading public education campaigns at several of the world's largest communications firms, Snow most recently headed up the Industry Affairs and Energy practices at Ogilvy Public Relations Worldwide, where she created a number of award-winning campaigns as a senior vice president in the firm's Washington office.
Prior to Ogilvy, Snow led the technology practice at Edelman Los Angeles during the dot-com boom, working with a number of leading technology and Internet companies.
The Wind Energy Foundation is focusing in its first year on U.S. education programs, Snow said,. However, its scope is global, and the campaigns will ultimately be geared to reach an international audience. In addition to supporting research projects and wind education programs, the Foundation is a partner in WindMade™, a new labeling program for companies, facilities, and soon, products that source at least 25 percent of their electricity from wind energy.
"I am tremendously excited to take this opportunity to share the compelling story of how wind power is good for America," said Snow. "Having produced 35 percent of our nation's new electricity generating capacity during the last few years, wind energy is now a major player in the energy industry and enjoys tremendous public support, especially in communities powered by wind. What's exciting about the Foundation's education-centered mission is that the facts best tell wind's story. By educating the public on those facts and supporting research that will enable an ever-increasing body of information to come to light, the Wind Energy Foundation will provide an invaluable service—not only to wind energy—but to America and every country seeking to diversify into clean energy."
Virtually each stop along Snow's career has helped to make her an ideal fit for the executive director post. As a private consultant, Snow led several national initiatives for the U.S. Environmental Protection Agency's Office of Solid Waste. Earlier, she served as a national spokesperson on recycling and resource recovery programs at the National Solid Wastes Management Association. Snow began her career at Gershman, Brickner & Bratton (GBB), an environmental consulting firm specializing in solid waste project development. She has a B.S. degree in Environmental Resource Management from the Pennsylvania State University, where she served as president of the university EcoAction chapter.
"Darlene Snow brings a stellar combination of experience, skills and talents to the Wind Energy Foundation. As Executive Director, she will lead our campaign to educate America about the extraordinary benefits wind energy brings to the American people: homegrown and reliable electricity, jobs and economic development in every corner of the country, and a tremendous hedge against volatile fuel costs," said Don Furman, vice president of external affairs Iberdrola Renewables and chairman of the Foundation's board of directors.